About

Seamlessly connecting strategy with powerful communication

A brand is to a business as a soul is to a person – without it you’re wandering aimlessly through the world. Through strategic analysis creatively driven process, Novus helps you discover who you really are and tackles the communication challenges facing you and your organization.

The Novus Difference

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Save Time

Whether you’re an entrepreneur or an organization, understanding your brand gives you the advantage of setting up your business the right way the first time around, ultimately saving you time in the long run.

Brand Belief Philosophy

By discovering the core of your brand’s purpose, you’ll be able to connect with clarity in order to build deeper relationships with your customers to create lasting loyalty.

Save Cost

With a clear brand strategy in place, you’ll make smarter marketing decisions that will attract the right customers who will come back time and time again.

An outside perspective

Sometimes, we need an outside perspective to help us see things we wouldn't have seen otherwise. We dig deep to uncover your truest qualities so your customers can see the real you from the beginning.

How we work with you

Brand Strategy Development

In our consulting process, we’ll develop a strong brand strategy to help you get the recognition you deserve. Our consultation phase goes way beyond a few quick meetings. We plunge into every detail of your business and come away with a deep understanding of your competitors, target audiences, and all organizational and marketing strategies. For more details, visit our Expertise page.

Expertise Page

Direct Implementation + Brand Management

From the depths of your brand, we’ll craft intentional designs that amplify marketing materials in a way that best reaches your customer base. This may include website design and development, print materials, videography, and more.

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Workshop + Speaking

Is your organization or c-suite group looking to learn more about branding? Book Michelle, for speaking events and workshops.

Book Your Workshop

30 minute complimentary discovery session

Have a phone call with us to discuss brand and future possibilities. Schedule now and we’ll see how we can work together.

Schedule Now

2 hour Consultation

If you’re not ready for a total brand overhaul, we’ll answer any questions you may have about branding or marketing, and discuss the best directions for your company.

Contact Us

“Imagine a world where organizations & employees can easily live their full potential.”

A world where belief not only inspires but guides action. For me as well as others, branding is a springboard helping me realize and live my full potential.” I am an advocate for empowering women business owners and serving the community. I sit on various committees and serve non-profits to better help our community.

– Michelle Roberts, President of Novus – Be Known, Inc.

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our name and story

Novus is Latin for “New, Fresh, a new start,” - which is what Michelle did when she started Novus in 2012.
She gave herself this gift, and begin to do it for others, whether it was a rebrand or a new brand. She helps others tell their story.

Sacred Life Ayurveda

Branding and Design
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Healthy Baby Network

Rebrand and Design
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Patriot Construction

Rebrand and Design
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Tracy Erwin – Life Catalyst

Personal Branding
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Coughlin Counseling

Rebrand and Design
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My Choice

Branding and Design
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Idea Connection Systems, Inc.

Rebrand and Design
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Rittenhouse Square Fine Art Show

Branding and Design
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kind words

Testimonials

Rebranding

“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon
CEO of EDGE-GTS

Branding
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC