We get to the heart of your business through a unique process of strategy, identity, expression, and alignment.

View Process

DOES THIS SOUND LIKE YOU OR YOUR ORGANIZATION?

Help us find our unique position in the market.

1.

Our message is not clear or distinctive.

Help us make strong, focused decisions.

2.

We need help prioritizing our marketing efforts.

Help us be the industry leader.

3.

We’re being surpassed by our competition.

Help us with the vision for our organization.

4.

We’re lost in the details.

Help us put who we are into everything we do.

5.

How we present ourselves isn’t consistent.

Help us create a consistent brand image.

6.

Our marketing campaigns and designs don’t match our brand.

Let’s Talk!

When to reach out

I want to strategically position our brand for growth and market leadership.

My brand would benefit from a better understanding of its market, customers and segments.

My organization has changed its business strategy or is going through a merger or acquisition.

My brand does not own a clear, differentiated, relevant and compelling position in its market.

I’m building a new brand and need a brand name, brand strategy and visual identity.

My employees have difficulty articulating our brand story.

My brand is experiencing new challenges: competitors, customers, channels or markets.

My brand portfolio lacks appropriate hierarchy, and needs a clear brand architecture strategy.

I’m considering a rebrand and need to understand the scope, approach, timing and costs.

My brand identity is outdated, confusing or not reflected consistently across different touchpoints.

More than just talk. My work gets real results.

See Case Studies

Sacred Life Ayurveda

Branding and Design
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Healthy Baby Network

Rebrand and Design
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Patriot Construction

Rebrand and Design
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Tracy Erwin – Life Catalyst

Personal Branding
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Coughlin Counseling

Rebrand and Design
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Dejabrew – Be Memorable

Branding and Design
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Idea Connection Systems, Inc.

Rebrand and Design
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Rittenhouse Square Fine Art Show

Branding and Design
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kind words

Testimonials

Rebranding

“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon
CEO of EDGE-GTS

Branding
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC

BRANDING & INCREASE IN REVENUE

“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers