Services

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CONSULTING + IMPLEMENATION

The Outsourced CMO

Optimal Growth Opportunity

Your team has unlimited access to me via telephone and email. Includes project management, some implementation, and oversight of your holistic marketing strategy including brand management and MarCom, monthly analytics reports and proactive analysis, access to my professional vetted rolodex, and more.

Having these challenges?

  • Projects take months instead of days or weeks to implement
  • You’re flying by the seat of your pants and don’t have a formal marketing plan
  • You spend too much time focused on the day-to-day minutiae of your marketing
  • You aren’t sure if your marketing is producing a positive ROI
  • You’re guessing when it comes to the value of your marketing investments
  • Your marketing team is missing at least a few key individuals
  • Hiring and vetting team members has been a challenge, and you’ve had mixed results
  • You’re unable to audit the technical work quality of your suppliers
  • You’re becoming a bottleneck in your marketing processes, slowing things down
  • You know you could do things better, but you’re not sure where to start

These are some of the big challenges that business owners face when it comes to their marketing. Image what you could do if you had someone to plan, manage, and scale your entire marketing strategy for you so can take more time back and spend it on the high-value tasks of your business instead.

If you want to grow your company faster without scaling up the burden of managing it all, then you’re in the right place. You need someone on your team with the right tools, strategies, and systems to speed up and sustain your growth. That’s where I can help you!

How it works

Everything is taken care of with our hands on approach; the research, design, brand dev, communication strategy, optimization, process and system dev, and campaigns.

With dozens of contractors in my network to refer, you’ll have copywriters, designers, salespeople, developers, and others to help fill the gaps in your operation.

And unlike an agency, the team and resources you build during our relationship are yours to keep. If we stop working together, everything continues to run without a hitch. The built up knowledge of your business doesn’t go away.

Areas of Expertise

The areas of holistic marketing that I can most effectively manage and advise and some implementation on include:

  • Positioning and marketing strategy
  • Brand Development
  • Analytics and data
  • Website design, development, and user experience
  • Content marketing strategy
  • Social media marketing
  • Email marketing and automation
  • Search engine optimization
  • Art Direction
  • Creative Direction
  • Workshop Facilitation (Brand, Touchpoints, Communication)
  • Conversion rate optimization
  • Copywriting and direct marketing
  • Graphic design, video, and photography

Who This Is For

The CMO option is ideal for you if:

  • You’re the CEO or founder of a rapidly-growing organization
  • You would rather build a team than hire a full-service marketing agency to “do it all” for you
  • You’re looking to add additional experience, expertise, and technical proficiency to your team
  • You’re looking to gain back your time and leverage your strengths
  • Your company is between $3 and $30 million in annual revenue
  • A significant portion of your marketing budget is spent online
  • You would rather have the management and oversight of your marketing handled for you

Please note: There is a 3 month committment

Who Does the Implementation Work?

I will manage and oversee the implementation of all work. Technical implementation work is billed separately and is not included in my fee. You will need to set aside a budget to help implement the strategies we produce.

Implementation work can be performed by myself, your internal staff, current suppliers, or would be sourced, hired, and managed by me. Third-party suppliers enter into a direct business relationship with you and invoice your company directly.

Investment Costs

Starts at $4,500 per month. Minimum six month contract

100% Money-Back Guarantee – If we’re not a good fit, I don’t want your money. If you’re unsatisfied for any reason after the first 30 days, I’ll refund my entire fee in full.

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CONSULTING

The Advisor

Brand + Marketing decisions made easy

You and your marketing team have unlimited access to me via telephone and email. You can forward emails to me for review and include me on marketing-related calls with your team. Includes monthly KPI reports and analysis, access to my professional network, work quality reviews, and more.

Draw from over a decade of Design, Marketing, Brand, and Communication experience to help you make decisions faster and get better results from your marketing with The Advisor program.

What You Get

You and your entire marketing team get private and unlimited 24/7 access to me via phone and email.

The program includes:

  • Unlimited 1:1 access to me via email and phone.
  • Initial assessment during our kick-off call.
  • Deep-dive advisory calls every other week.
  • Structured assignments with due dates attached.
  • Access to my personal network of vetted marketing specialists.
  • Monthly analytics report, CRM Reporting and KPI dashboard to give you clarity on your data.

How it works

  • Contact me any day or time with questions. I reply within 24 hours
  • Get access to my vast network of digital marketing specialists, copywriters, designers, and developers to help build your team.
  • I’ll help you source marketing suppliers if I don’t have immediate access to someone who fits your implementation needs.
  • Forward emails and include me on supplier calls to ensure you get advice as you need it.
  • Get advice on which marketing tools and software to use for your unique situation.
  • Get help building a detailed budget, allocating it effectively, and planning the necessary resources to get it done.
  • We’ll develop measurable goals to determine what success will look like in the short- and long-term
  • Get feedback on marketing materials and quality assurance on all marketing assets you or your suppliers produce.
  • Get a detailed monthly analytics report, CRM Reporting and KPI dashboard, which we can review together during our calls.

What’s not included in The Advisor plan?

Unlike other available tiers of service, the following is not included in The Advisor plan.

I don’t do project management. You will need to allocate a certain amount of time every week to the management of your marketing. This includes managing timelines, task follow-ups, adherence to budgets, and team accountabilities.

Access to me is restricted to members of your marketing team. In the CMO tier, your entire organization is able to contact me for advice, direction and questions as long as it relates to your marketing.

I don’t provide in-depth training. If you want to learn new skills (i.e. graphic design or website development), you’ll need to learn how to do it independently. I can help by pointing you in the right direction or we can work out a fixed-fee training project, if required.

I don’t do hands-on implementation work. This includes things like software configuration, entire website wireframes, or writing content/communication drafts with this service. I can, however, provide content general outlines, creative input, strategic direction, and feature mockups/wireframes where needed to illustrate a point.

Pricing and Terms

This investment for this tier of service is $2,700/month with a 6-month minimum commitment. All payments are due in advance of the period. I require 14-days notice for cancellation to unwind my involvement and transition any work over to you.

What areas of Marketing + Branding do you advise on?

The areas of holistic marketing that I can most effectively manage and advise and some implementation on include:

  • Positioning and marketing strategy
  • Brand Development
  • Analytics and data
  • Website design, development, and user experience
  • Content marketing strategy
  • Social media marketing
  • Email marketing and automation
  • Search engine optimization
  • Art Direction
  • Creative Direction
  • Workshop Facilitation (Brand, Touchpoints, Communication)
  • Brand Plans and Org Dev
  • Conversion rate optimization
  • Copywriting and direct marketing
  • Graphic design, video, and photography

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Consulting, Implementing, and or Advising

The Customized Projects

Solutions based problem solving

If ongoing assistance is not what you need, or you’re looking for something that doesn’t fit into the tiers of services above, custom projects may be arranged. Custom engagements are ideal for tackling challenging projects that you or your team simply don’t have the time, interest, or available expertise to complete yourself.

Projects may include things like:

  • Redesigning or improving a complex website
  • Developing a 12-month holistic marketing strategy
  • Building a purpose-driven customer experience
  • Cultivating Purpose through processes and touchpoints within teams
  • Auditing areas of your current Marketing Strategy or Brand
  • Developing your company’s positioning strategy
  • Creating product lines and brand architecture
  • Brand Strategy workshops for teams
  • Taglines, Naming and Identity Designs
  • And much more…

Whether you’re looking to fix a tricky problem or accomplish an ambitious goal, we’ll find the right solution for you.

*Rates are based on remote projects only. Travel costs are extra.

Redesigning or improving a complex website

Developing a 12-month holistic marketing strategy

Building a purpose-driven customer experience

Cultivating Purpose through processes and touchpoints within teams

Auditing areas of your current Marketing Strategy or Brand

Developing your company’s positioning strategy

Creating product lines and brand architecture

Brand Strategy Workshops

Taglines & Naming

Visual Brand Identity

Email Marketing Campaign

Social Media Strategy

CRM on-boarding and training

Operational Excellence

Communication Workshops

Let's Talk!

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Testimonials

Life Changing Experince

“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “

Dr. Mary Ann Lester
Owner of Perio Health Partners

BRANDING & INCREASE IN REVENUE

“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Rebranding

“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon
CEO of EDGE-GTS

Branding
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC