8 Social Media Strategies that will Put your Business on the Map
Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. Today, we share tips and skills, promote services and buy goods, etc.
Many well-known companies, from food manufacturers to large automotive companies, already actively communicate with customers through Facebook, Twitter, Instagram and other platforms. Moreover, some of these brands (for example, Nescafe) has completely switched to social networks.
If you have read my other posts, you probably already know what I’m going to start off by saying. You cannot market effectively without knowing your audience, who you are, what you stand for and how what you impacts other’s, the community or the world. Build a foundation format it, clearly write out and post on the wall – then you have the power market to the moon and back.
Assuming you have your brand essence and believe statement and you know your audience like the back of your hand, and you’re ready to jump into marketing! Here are essential tips for optimizing your brand on social media.
Do not: Push your services and products onto viewers. Try to restrain yourself from posting too much about the newest products or services.
Do: Focus on inspiring them! Tell them what you believe in and what you stand for. Push the cause, movement or belief behind the products or services.
For Example: If you are a technology company don’t talk about the coolest gadget you’re offering, talk about how innovation drives to change in the world – use images and illustrations that convey the concept. If you are a specialty food store, don’t speak of the newest spice, talk about what people DO with that spice or how you’re all about helping customer consider the possibilities. Go deeper to create more meaningful conversations with your posts. Brands that lead with their ‘why’ are the brands that customers stay loyal too.
Do not: Hide your motto, slogan, or tagline on your posts and advertising.
Do: Use your motto, slogan, and tagline. Do not shy away from bringing that piece into every post. Use it has a hashtag, use it as your signature, shoot even make it it’s own post if you would like to, but don’t shy away from it. I worked with a consultant, discovered her brand essence and by using it on Facebook she doubled her visibility going from 10-20 views per week to 40-100, using this one simple technique.
Do not: Be all about the service or product.
Do: Tell related stories about the people behind the goods or services. Focus on the people and the emotional connection. Did you know that brands that connect with their buyers on an emotional level earn twice the impact over those who are still trying to sell the business or functional value?
Do not: Make it all about you. Self-promo is important but be strategic and don’t over do it.
Do: Highlight your customers, providers, partners. Whenever possible, highlight your client if you are posting about work you did for them, promote them along with the new work you’ve just done.
Do Not: Be inconsistent.
Do: Use the same fonts styles, images, colors on every single post you do. There are great applications you can use like Typorama that allows you to add your signature or logo at the bottom of every post. If you #hashtag use your company’s belief statement and brand essence into every post. Building a brand is about becoming known for something.
Do Not: Only use text only on social media posts.
Do: Use more pictures than text styled posts.Our brains process images 60,000 times faster than we process words. That means not only do they get more rankings on certain platforms like Linkedin, but images also stay in the minds of others longer. Being memorable is key to building a brand and customer retention.
Do not: Post picture after picture without having a strategy.
Do: Get creative, follow trends. For example right now if you go to my Instagram account I have the mosaic tiles that tell my brand belief. Use other techniques like stories, video, etc. to be creative to help the business stand out. Take advantage of the newest gadgets.
Do not: Overload viewers with too much information. You have someone attention for a brief 1-2 seconds at best when they are scrolling through feeds.
Do: Keep it simple. One idea, one concept at a time. You’ve all seen it where you follow a store or business, and there is so much information on the post that you don’t know how where to look first, and you become overwhelmed? Do not put an infographic on a post that is only thumbnail square in size. It’s pointless because no one will read it nor would they want to.
Social media like any other platform only works when you understand your brand fully. When hiring someone to help with the social media, please make sure they take the time to study your brand pillars, know and track your goals and understand your customers before ever coming up with a marketing plan or strategy.