The CMO for Hire Difference
Whether you’re an entrepreneur or an organization, understanding your brand gives you the advantage of setting up your business the right way the first time around, ultimately saving you time in the long run.
I'm your true support partner
I am your true support partner because we believe coming together creates powerful individuals. That’s why in everything I do we strive for AUTHENTIC RELATIONSHIPS. With my whole heart, I give you our unwavering commitment, relentless support, and undying loyalty.
With a clear brand strategy in place, you’ll make smarter marketing decisions that will attract the right customers who will come back time and time again.
Striving for Excellence
Mediocre isn't in my vocabulary. Getting things done on time with the highest quality requires a true commitment to your business.
Brand Strategy Development
In our consulting process, we’ll develop a strong brand strategy to help you get the recognition you deserve. Our consultation phase goes way beyond a few quick meetings. We plunge into every detail of your business and come away with a deep understanding of your competitors, target audiences, and all organizational and marketing strategies. For more details, visit our Expertise page.
From the depths of your brand, we’ll craft intentional designs that amplify marketing materials in a way that best reaches your customer base. This may include website design and development, email marketing, catalogs, printed materials, videography, and more.
I facilitate brand workshops, communication workshop and tough points workshops to build your brand.
Visual Brand Identity
Your logo isn't solely a logo, it's main job is to reinforce your brand's meaning. I create logos that tell stories.
Managing your brand takes plan and building internal brand advocates, changing behaviors and how people interact with your brand on a daily basis. This is where we can track your RIO and build on creating a brand that lasts.
Marketing Strategy and Execution
Having a great logo and a vision isn't enough. Marketing that is customized to your business model, your goals is what true effect marketing looks like. Generating RIO, low hanging fruit to grow your business in a strategic way allows you to focus on what you do best.
“Imagine a world where organizations & employees can easily live their full potential.”
A world where belief not only inspires but guides action. For me as well as others, branding is a springboard helping me realize and live my full potential.” I am an advocate for empowering women business owners and serving the community. I sit on various committees and serve non-profits to better help our community.
– Michelle Roberts, President of Novus – Be Known, Inc.
our name and story
Novus is Latin for “New, Fresh, a new start,” - which is what Michelle did when she started Novus in 2012.
She gave herself this gift, and begin to do it for others, whether it was a rebrand or a new brand. She helps others tell their story.