This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.
There’s no doubt that marketing will play an essential role in the success of any business. But whether you’re a brand new tech startup or you’ve been operating in your industry for years, it’s easy for your marketing strategy to become an afterthought. If and when it does, you’ll find it difficult to remain relevant […]
Having a website that captures the essence of your brand is a must. But it’s not enough to have a functional and attractive website. You also need to include useful and relevant content for your audience. In fact, 78% of marketers believe that custom content is the next frontier. And while there are several different […]
Most organizations know that marketing needs to be a top priority.
3 Steps for Enticing Current Customers to Keep Buying From You is a hot topic that spans across a multitude of industries both b2b and b2c.
Marketing Tips to Best Prepare for Business After COVID-19 There is no denying that the COVID-19 crisis has impacted all of us. What does Marketing amid COVID-19 look like and what it means moving forward with our businesses. No matter what type of business you currently operate chances are that during this time you have […]
Managing Your Marketing in the “new” norm – How to Stay Relevant During Times of Crisis
Many of my clients are reaching out to me, asking what should we be doing? It’s a pretty loaded question so I wanted to give you 3 marketing musts for every business to be doing. 1. Communication is #1. No matter the size of your business, is the first thing you need to focus on is […]
It’s time, I need a new computer. I hate to even say that because it means I’ve finally come to terms with spending the money.
But here’s the thing about buying a new computer for me. It’s an easy decision. I don’t need to look up hundreds of them because I know I’m already getting
Did you know that the average revenue increase attributed to always presenting the brand consistency is 23% according to Lucidpress.