Marketing Archives - Page 2 of 3

Category: Marketing

Let Customer Reviews Drive Your Conversions

Word of mouth content and reviews are trusted more than 50% compared to any other ads. Shoppers trust people over ads!

Written by michelle on Apr 14, 2019

Internal Branding – Start from within!

Great branding starts within; within the organization, within our employees, within our leaders. A great brand is uncovered and begins and ends every day with your employees.

Written by michelle on Feb 23, 2019

Branding vs Marketing II

Today I’m going to share with you the difference between the two to better equip you as business leaders to make smarter decisions when investing your dollars this coming year. How Marketing Works. Let’s imagine a guy walks into a bar, notices a beautiful lady, is interested in her and makes an attempt to get […]

Written by michelle on Feb 09, 2019

4 tips to create a compelling brand personality

Written by michelle on Dec 11, 2018

The smallest piece of advertising that you’re underutilizing in your business

In a room full of over 100 business owners voting on the best business card

Written by michelle on Oct 02, 2018

Why video & what is a brand Bite?

Here’s why I decided to do video and why you should too. The Numbers Don’t Lie!

Written by michelle on Aug 03, 2018

Three non-negotiable web strategies that turn viewers into customers

Three non-negotiable web strategies to turn viewers into customers

Written by michelle on Aug 02, 2018

6 visual trends to help your business stand out

Written by michelle on Jun 03, 2018

Branding vs Marketing

Written by michelle on Mar 19, 2018

A logo is never the right solution

Written by michelle on Feb 26, 2018

Recent Blog Articles

How Much Should You Spend on Marketing in 2021?

This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.

Dec 28, 2020

Rebrand Vs. Brand Refresh: What’s the Difference and Which Do You Need?

If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]

Dec 15, 2020

Social Media Marketing Mistakes Your Brand Should Avoid

As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]

Dec 15, 2020

Healthcare Marketing Challenges and How a Fractional CMO Can Help

Every industry will present unique marketing challenges. However, healthcare marketing often comes with obstacles that aren’t readily found in other sectors. While everyone requires and deserves access to superior healthcare, that doesn’t inherently mean that your marketing campaign will be successful — especially if you aren’t proactively addressing some of the most common problems faced […]

Dec 15, 2020