The Outsourced CMO
Grow your company faster without scaling up the burden of managing it all
“Your brand acts as a powerful tool to engage customers. It equips leaders with the tools to shape the way they do business every day. I believe true value is forged from your purpose, brands with a purpose don’t just transact with people; they deliver something more, an intangible element that becomes part of an ongoing relationship – an emotional connection.”
President of Novus – Be Known, Inc.
At Novus, I help evolving companies ignite purpose from the inside out so they can win the hearts of their customers based on value rather than price, boost internal morale and ultimately increase marketing efforts and sales.
Years of Experience
Life Changing Experince
“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “
BRANDING & INCREASE IN REVENUE
“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”
Clarified Our Brand
“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”
“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “
Position and Identity
“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”