Book a 30-minute strategy session Michelle Roberts: Let’s build your brand-led marketing engine for more sustainable growth, sales and impact. Marketing Advisor for Healthcare & Wellness Companies

Find Your Place in the Evolving Wellness Economy

I help healthcare and wellness companies find their place in the growing and evolving wellness economy. The concept of wellness has exploded, creating a US $4.5 trillion industry growing twice as fast as the rest of the economy according to Global Wellness Institute.

This explosive growth has resulted in the industry morphing into overlapping and converging segments as consumers increasingly prioritize health and wellness as new ‘non-negotiables’ across product and service categories. The result is that every brand can grow through wellness, and is in fact expected to contribute to it.

Michelle Roberts,
President of Novus – Be Known, Inc.

I provide healthcare and wellness companies with brand-led marketing advising and strategy to help build brands for the modern era.

Learn More

Sacred Life Ayurveda

Branding and Design
View More

Healthy Baby Network

Rebrand and Design
View More

Coughlin Counseling

Rebrand and Design
View More

Worker Justice Center

Branding
View More

Excellent Care, LLC

Fractional CMO
View More

Perio Health Partners

Fractional CMO
View More

My Choice

Branding and Design
View More

Woodland Essence

Branding and Design
View More
0

industries

0

Brands Built

0

Awards

0

Years of Experience

kind words

Testimonials

Life Changing Experince

“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “

Dr. Mary Ann Lester
Owner of Perio Health Partners

BRANDING & INCREASE IN REVENUE

“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Rebranding

“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon
CEO of EDGE-GTS

Branding
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC