New Patient Program

The New Patient Program is for doctors starting a new practice that is looking to become the provider of choice, find patients quickly and generate consistent results.

Find New Patients and Build Sustainable Consistent Results.

Finding new patients can be hard, especially when you’re busy seeing patients and setting up your EHR systems, insurance options, office leases, and other clerical tasks work to get your business set up and running smoothly.

The last thing you want to be worrying about is how to market your practice and fill your patient roster. This program is designed to help guide you and assist you in setting up your practices marketing, brand and operations quickly without the hassle of learning how to do it yourself.

Program Goals:

  • Become the most sought out provider
  • Find new patients quickly
  • Set up marketing systems and operations to drive consistent results for your practice

We partner to:

  • Create a message that attracts the right patient
  • Develop brand voice and tone along with a guide to enforce those standards
  • Help you select the right office locations and lease negations
  • Create a simple, effective marketing plan to find new patients
  • Build a quick but sound rapport with referring doctors
  • Find and establish ways to easily convert patients
  • Automate reviews on local directories
  • Establish a spa-like environment to keep patients coming back and referring
  • Develop a brand identity that sets you apart from others
  • Monitor and track your efforts with a customized KPI dashboard
  • Create a website design that acts as a sales tool, including online booking and telemedicine options
  • Set up customized branded messaging for scheduling systems
  • Select effective innovative software systems to support growth
  • Bonuses: marketing calendar template, how to start a podcast step-by-step guide, in-person and phone scripts for front desk, how to blog, how to set up “Google My Business”

What You Get
You or one person from your team gets unlimited 24/7 access to me via email and bi-weekly office hours calls.

The program includes:
6-month roadmap, define goals, determine KPIs, and allocate a budget to the work. Please note – the program includes a brand identity design and website strategy; however, website development is an additional cost to build and host, a Logo Design including branded assets, font pairing, mockup of logo displays

  • Initial assessment of your situation during a private kick-off call
  • Formalized marketing plan and brand strategy
  • Include me on key vendor calls & emails for added oversight and collaboration
  • Bi-weekly assignments so you always know what to do next
  • Access to my personal network of vetted marketing specialists
  • A KPI dashboard to give you better visibility into your numbers
  • You can contact me any day or time with questions via email. I reply within 24 hours but usually more like 90 minutes during business hours.

How It Works

  • In the first month, I’ll perform a detailed discovery and audit of your marketing including developing your brand strategy, messaging, and more
  • Once completed, I’ll develop a working strategy document that will evolve with time including your branded logo and visual brand standards
  • From the basis of our strategy document, we’ll create a 6-month roadmap, define goals, determine KPIs, and allocate a budget to the work.
  • From there, we will systematically build out each area of your marketing in order of priority.
  • You may send proposals, work drafts, supplier reports, marketing materials, and designs for me to review for feedback when required.
  • You will have direct access to my network of marketing specialists when needed to help build your team. I never mark up anyone’s time nor take a commission.
  • You’ll receive a detailed monthly analytics report to help you understand your data and make better decisions with it.
  • Every six months, we’ll go through the process of analyzing what is working, re-creating a roadmap, and building out the plan for the next steps.

Pricing and Terms
The New Patient Program is customized to your specific needs. It starts at US$3,000/month with a minimum 6-month engagement. Monthly payments are due in advance.

100% Money-Back Guarantee
If you’re unsatisfied for any reason after the first 30 days, I’ll refund my entire fee in full. After that, there are no refunds under any circumstances.


“Michelle is always available, resourceful, energic, outcome-oriented, and, from the start, she has personally committed to our long-term success. She helped us build a robust marketing program that has already paid off only after a few months and will serve us well for years to come.”
Ron and Mick – Co-directors of the Mindfulness Practice in Medicine at University of Rochester Medical Center


Why Choose Me?

  • I have over a decade of brand marketing experience 10+ years in the healthcare and wellness industry.
  • I have a strong background in brand strategy, product design and development, marketing strategy, and creative art direction
  • You’ll get access to my personal network of trusted healthcare marketing specialists as needed to build your team.
  • I have been an entrepreneur for over 10+ years and understand the trials and tribulations of starting and growing a business.
  • I have ongoing experience managing the marketing of healthcare and wellness practices as a fractional CMO.