Having a website that captures the essence of your brand is a must. But it’s not enough to have a functional and attractive website. You also need to include useful and relevant content for your audience. In fact, 78% of marketers believe that custom content is the next frontier. And while there are several different […]
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Why the brand purpose, “better together” positioning will never be enough.
In order to grow your business, you need to devote a concerted effort to branding, marketing, and sales. While lead generation is important, sales prospecting is even more so — as prospects are even more likely to turn into revenue-generating customers. Around 90% of searchers haven’t made their mind up about a brand before starting […]
Rebranding your business can be exciting, but it can also be incredibly risky. This isn’t an undertaking you should pursue without a very good reason — and without first examining your “why.” If you’re turning to a rebrand out of desperation (or, even worse, without a plan devised by brand strategy consulting experts), you might […]
Organizations that follow a B2C model will typically place a lot of emphasis on customer service. However, enterprises that are B2B still need to prioritize their customers in a big way. In today’s world, customer experience matters a great deal. And if your customers aren’t getting the service they expect, they’ll have no qualms about […]
How Can You Tell If Your Brand Is a Mess?
Around 77% of marketing leaders say that a strong brand is critical to their growth plans. But in order to communicate your message to your audience, your brand needs a strong and unique voice. Your brand voice needs to stand on its own as something so clearly defined that you don’t need to include a […]
Running a successful enterprise requires strong teams in both marketing and sales. But too often, these teams operate independently of one another — making it much harder to achieve larger business goals. In order to truly grow your organization, these two teams need to work in tandem. Without aligning your brand marketing and sales strategies, […]
At a business leader or CEO, you might have already experienced an impressive amount of success. But while you initially built a strong sales foundation, you may eventually reach the dreaded growth plateau. What once worked amazingly well for your organization now fails to give the results you’re after. And understandably, that’s probably cause for […]
If you’re a business owner who has a genius idea for a product or service, you might think that you can hire a few employees and start selling to the masses. But in a highly saturated marketplace, you actually need more than great offerings to stand out. Both your team and your target customers need […]
Subaru takes a new direction with cause marketing ad