How to best position your Health + Wellness Center in a Crowded Market – Recap
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Gone are the days when marketing was optional for health and wellness practices. Boosting Your Practice’s Marketing Strategies Through the Help of Services is not an easy task when it comes to hiring the right service provider. Whether you are a doctor, practitioner, owner, or CEO of a health and wellness center or clinic, your […]
How Lululemon created a category of one Three ways to build brand loyalty. Becoming a Category of One is how the most extraordinary healthcare and wellness organizations and practices set themselves apart by focusing on differentiation and thus evolving into a category their own. Part of becoming a beloved brand and a category of […]
Could Amazon + Netflix actually revolutionize how healthcare is experienced? This question isn’t too far of thought of many as of late. Not all effects of COVID were negative: the radical change might have actually been the straw on the camel’s back to catapult healthcare toward an easier and more patient-friendly experience. Plainly stated, we are closer now to serving the consumer in a new, on-demand way.
10 Brand-Building Truths for Healthcare There are 10 Brand-building Truths for Healthcare that you might need to know before committing to the branding or rebranding process. When it comes to building a strong #brand from the inside out of your health system or center, there’s no quick fix and it’s going to take more than […]
5 Ingredients of a Healthy Content Marketing Strategy in Healthcare Content creation and optimization continue to dominate the inbound marketing sectors of healthcare and wellness. More than ever before, potential patients are extra curious about their health and well-being and are actively searching for credible, succulent information’s that they can act upon. If […]
Before we jump in, let’s take the time to define patient experience. Patient experience is the total experience you provide your customer.
What is the ideal brand voice? Does such a thing exist? How does it function in a healthcare setting? When working with a private practice recently, a major opportunity we addressed early on was how to ensure unity of the brand’s voice and tone.
This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.
If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]
As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]