10 Brand-Building Truths for Healthcare There are 10 Brand-building Truths for Healthcare that you might need to know before committing to the branding or rebranding process. When it comes to building a strong #brand from the inside out of your health system or center, there’s no quick fix and it’s going to take more than […]
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5 Ingredients of a Healthy Content Marketing Strategy in Healthcare Content creation and optimization continue to dominate the inbound marketing sectors of healthcare and wellness. More than ever before, potential patients are extra curious about their health and well-being and are actively searching for credible, succulent information’s that they can act upon. If […]
Before we jump in, let’s take the time to define patient experience. Patient experience is the total experience you provide your customer.
What is the ideal brand voice? Does such a thing exist? How does it function in a healthcare setting? When working with a private practice recently, a major opportunity we addressed early on was how to ensure unity of the brand’s voice and tone.
This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.
If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]
As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]
Every industry will present unique marketing challenges. However, healthcare marketing often comes with obstacles that aren’t readily found in other sectors. While everyone requires and deserves access to superior healthcare, that doesn’t inherently mean that your marketing campaign will be successful — especially if you aren’t proactively addressing some of the most common problems faced […]
Whether your organization is B2B or B2C, you can always stand to improve your sales. Investing more time into your prospecting efforts will typically pay off — if you’re meeting prospective customers where they already are. That’s just one reason that social media is so powerful from a sales perspective. Although 90% of users haven’t […]
Around 89% of marketers say that brand awareness is their top goal. Arguably, one of the best ways to boost your brand’s visibility and reputation is by establishing and maintaining a social media presence. In 2020, being active on social media is no longer an option; it’s a necessity. Even if you don’t feel the […]
There’s no doubt that marketing will play an essential role in the success of any business. But whether you’re a brand new tech startup or you’ve been operating in your industry for years, it’s easy for your marketing strategy to become an afterthought. If and when it does, you’ll find it difficult to remain relevant […]