How to best position your Health + Wellness Center in a Crowded Market – Recap
Every healthcare service organization – whether a health + wellness center, clinic, or practice faces fierce competition as a healthcare provider in today’s world.
Patients expect more. Your team expects more.
Even with a premium array of health services all in one place, it’s hard to break through the crowded market to keep top talent and patients happy.
That’s why it’s more important than ever to have a clear market position.
You need to be clear about who you are, what do you, why you’re in business (cause, movement, or belief), and how you’re different. That clear positioning needs to align, grow and live within your team and patient experience.
Good positioning underpins your marketing and communication strategies and patient experience and ultimately differentiations you from the competition.
In this webinar – we’ll explore the pillars of positioning, review examples of good and bad positioning, and I’ll show you how to develop your positioning.
If you attend the workshop, I’ll also send you the brand audit checklist and worksheet to determine how to best position your brand in the market.
Please reach out to set up a time for us to get together and run through your copy of the Asana Board that includes the brand audit and my step-by-step process on how to grow your practice with authority in the market.
About Michelle Roberts
President of Novus - Be Known, Inc.
