This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.
Why the brand purpose, “better together” positioning will never be enough.
In order to grow your business, you need to devote a concerted effort to branding, marketing, and sales. While lead generation is important, sales prospecting is even more so — as prospects are even more likely to turn into revenue-generating customers. Around 90% of searchers haven’t made their mind up about a brand before starting […]
Organizations that follow a B2C model will typically place a lot of emphasis on customer service. However, enterprises that are B2B still need to prioritize their customers in a big way. In today’s world, customer experience matters a great deal. And if your customers aren’t getting the service they expect, they’ll have no qualms about […]
At a business leader or CEO, you might have already experienced an impressive amount of success. But while you initially built a strong sales foundation, you may eventually reach the dreaded growth plateau. What once worked amazingly well for your organization now fails to give the results you’re after. And understandably, that’s probably cause for […]
3 Steps for Enticing Current Customers to Keep Buying From You is a hot topic that spans across a multitude of industries both b2b and b2c.
Marketing Tips to Best Prepare for Business After COVID-19 There is no denying that the COVID-19 crisis has impacted all of us. What does Marketing amid COVID-19 look like and what it means moving forward with our businesses. No matter what type of business you currently operate chances are that during this time you have […]
Brand Reputation and what you need to know Brand Reputation is often something we do not think about every day. Our reputations are bringing opportunities to our doors or diverting them elsewhere. Branding is living with intent and making sure you’re taking the right steps to maintain the reputation you and your company are building. […]
12 Tips for a Remarkable Tagline. There are many techniques for developing your tagline. What actually goes into creating a remarkable tagline and why is it so important?
The Key to Charging More. Don’t Fall into the Commodity Trap.