10 Brand-Building Truths for Healthcare

10 Brand-Building Truths for Healthcare   There are 10 Brand-building Truths for Healthcare that you might need to know before committing to the branding or rebranding process. When it comes to building a strong #brand from the inside out of your health system or center, there’s no quick fix and it’s going to take more than […]

5 Ingredients of a Healthy Content Marketing Strategy in Healthcare

5 Ingredients of a Healthy Content Marketing Strategy in Healthcare   Content creation and optimization continue to dominate the inbound marketing sectors of healthcare and wellness. More than ever before, potential patients are extra curious about their health and well-being and are actively searching for credible, succulent information’s that they can act upon.   If […]

Impact of Brand Voice in a Healthcare Setting

What is the ideal brand voice? Does such a thing exist? How does it function in a healthcare setting? When working with a private practice recently, a major opportunity we addressed early on was how to ensure unity of the brand’s voice and tone.

Which Sales Prospecting Tools Should You Use in 2021?

In order to grow your business, you need to devote a concerted effort to branding, marketing, and sales. While lead generation is important, sales prospecting is even more so — as prospects are even more likely to turn into revenue-generating customers. Around 90% of searchers haven’t made their mind up about a brand before starting […]

3 Best Practices to Improve Your B2B Customer Experience

Organizations that follow a B2C model will typically place a lot of emphasis on customer service. However, enterprises that are B2B still need to prioritize their customers in a big way. In today’s world, customer experience matters a great deal. And if your customers aren’t getting the service they expect, they’ll have no qualms about […]

How a Fractional CMO Can Be Your Greatest Growth Asset

At a business leader or CEO, you might have already experienced an impressive amount of success. But while you initially built a strong sales foundation, you may eventually reach the dreaded growth plateau. What once worked amazingly well for your organization now fails to give the results you’re after. And understandably, that’s probably cause for […]