The Opportunity:

Sacred life Ayurveda is a practice based out of Rochester, New York whose mission is to help other’s have balanced healing, so they are free to live life.

Sacred Life sought out Novus to help bring life to the business, reposition the organization through clarity, brand exposure and leads to grow the business from a brand and marketing perspective.


Brand Strategy

Core Messaging


Visual Design + Graphics

Website Design

Booklet Design

Rack Card


  • Increase in clarity and uniqueness of services
  • Increase in generated leads by 50% after the website launch
  • Increase in sales due to generating more leads from the website

“Working with Michelle is an amazing experience! She has a gift for listening to your story and then creating beautiful art that matches it! Her artistic talents are outstanding. I highly recommend Michelle as a strategic branding partner. After our brand and website launch last year, I went from having 17-19 leads per year to well over 50 with no marketing, but my new brand you created for me!” – D.E. of Sacred Life Ayruveda