Brand Strategy Excellence relies on the foundation of three pillars:

  • Desired Impact or Vision
  • Personal Story
  • Offerings
Asset 2

Desired Impact or Vision

Shared Dream

Personal Story

Shared Passion

Offerings Products/Services


Brand Strategy Excellence

Desired Impact or Vision

Beneath your services or products and personal story is a dream and journey that is yours to tell.

Personal Story

Everyone has a story to tell. When your vision and offerings align it’s easy to tell your story and live athentically.


Holding that vision and personal story makes it easy for you to see what your offering to the world to make an impact.

Let’s Talk!

More than just talk. My work gets real results.

View Case Studies

kind words



“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon

“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC


“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers