Brand Bites

A fresh perspective on branding, marketing, and business

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What can businesses learn from the Starbucks brand?

Starbucks has crafted a brand focused not only on coffee, but also on living up to progressive ideals. Now, that brand image is taking a hit following a racial bias incident at one of its stores.”  -CCN said here. We all know Starbucks brand is about the interconnected, personal touch we crave at a human […]

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