The Opportunity;

The company sought to reposition its brand and reimagine its identity so that marketplace perception aligned with the new name, new growth, and the company’s unique value.

Hubshout and Michelle worked together to clarify and articulate thier brand message, from the inside out, giving authenticity to thier new brand alignment with its key stakeholders.

I facilitated a series of workshops including; brand positioning; brand purpose, brand messaging, brand personality, and brand essence, we built a foundation and created the core message for the organization.

Brand Identity Meaning;

Combines: Search Graphic or magnifying glass that is commonly used for searching; to reinforce the white label SEO services offered with People huddled together used to reinforce the togetherness mentality and growing together as a team and with thier clients. The third object is the circle that is used to again reinforce unity, community and abundance.


Brand Workshop
Brand Purpose
Brand Personality & Archetype
Brand Essence
Brand Messaging
Brand Identity & Logo Design
Brochure Design
Email Signature Design


  • Clarity of Purpose
  • Internal Alignment
  • Updated Brand Identity

“Michelle does incredible work. Her process for rebranding was dynamite and inclusive. Everyone had a say in developing our brand. We also had Michelle create a logo for us in additon to defiing our brand purpose and positioning. The logo she created looks like a logo for a fourtune 500 company. Michelle provides tons of value for her customers.”

Matt Beaulieu, Semify