The Opportunity;

The Worker Justice Center of New York was created in 2011 through the merger of Farmworker Legal Service of NY (est. 1981) and the Workers’ Rights Law Center (est. 2003). After more than a decade of growth, the company decided it was time to update the current identity and logo design while keeping the long-standing history and passion each team member has for the organization.

The current brand identity was out of date and was not conducive to scaling. It was very complicated and did not tell their story clearly or effectively. We removed several extra lines of text, identified what graphic and typographic elements to remove and keep for a well-thought-out strategy before the redesign.


Brand Personality Workshop
Tagline Exploration
Bi-Lingual Brand Identity Design
Illustration Design
Fonts + Color Palette
Business Card Designs
Tee-shirt Design
Brochure Design


  • Internal brand alignment
  • Increase logo usage
  • increase clarity

“Michelle is brilliant! I have worked with her many times now, and she consistently delivers thoughtful, beautiful, communicative work that engages our audience and represents who we are. We now have a clear and updated identity to move us forward!”

L.D. Executive Director, of Workers Justice Center of New York