How to Set and Track Marketing Plans and Metrics for Your Practice

If you’re like most practice owners, you know that marketing is essential to your success. But what many don’t realize is that effective marketing requires a plan – and the ability to track metrics and adjust course as necessary. In this blog post, we’ll discuss how to set up a marketing plan for your practice, […]

Rebrand Vs. Brand Refresh: What’s the Difference and Which Do You Need?

If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]

Social Media Marketing Mistakes Your Brand Should Avoid

As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]

Healthcare Marketing Challenges and How a Fractional CMO Can Help

Every industry will present unique marketing challenges. However, healthcare marketing often comes with obstacles that aren’t readily found in other sectors. While everyone requires and deserves access to superior healthcare, that doesn’t inherently mean that your marketing campaign will be successful — especially if you aren’t proactively addressing some of the most common problems faced […]

Social Selling: How to Effectively Connect With Customers on Social Media

Whether your organization is B2B or B2C, you can always stand to improve your sales. Investing more time into your prospecting efforts will typically pay off — if you’re meeting prospective customers where they already are. That’s just one reason that social media is so powerful from a sales perspective. Although 90% of users haven’t […]

Social Media and Company Culture: How to Show the Best of Your Business

Around 89% of marketers say that brand awareness is their top goal. Arguably, one of the best ways to boost your brand’s visibility and reputation is by establishing and maintaining a social media presence. In 2020, being active on social media is no longer an option; it’s a necessity. Even if you don’t feel the […]

5 Tips for Building Sales Confidence in Your Reps

While every employee plays an indispensable role in your operations, it’s hard to argue that your business could succeed without your sales team. Your sales reps are often on the frontlines and are responsible for making that initial contact with prospective customers. Your sales reps have a direct impact on whether a lead will convert […]

How to Align Your Brand Marketing and Sales in 5 Simple Steps

Running a successful enterprise requires strong teams in both marketing and sales. But too often, these teams operate independently of one another — making it much harder to achieve larger business goals. In order to truly grow your organization, these two teams need to work in tandem. Without aligning your brand marketing and sales strategies, […]