Entrepreneur

Novus will help you distill your million ideas into one amazing brand.

Whether you are a small start up or a one person shop, marketing and branding your business can be overwhelming. After all, there is so much to who you are and what you do.

Clarity

No more feeling lost. Make business decisions quicker, easier, and smarter.

Confidence

Talk passionately about your business in a way that people will understand.

Credibility

Gain respect from potential clients and start charging what you are worth.

Challenges Novus will help you rise above:

I FEEL STUCK IN MY BUSINESS

I’m not sure where to start in order to move forward.

FINDING MY “WHY”

I’d like to understand my purpose and how to best communicate my business.

HOW CAN I CHARGE MY WORTH?

As much as I know what I’m doing, the way I present myself doesn’t express my level of expertise.

WHAT TYPE OF MARKETING SHOULD I BE DOING?

I need a plan that helps me grow my business without it costing me more than I can pay as well as someone to hold me accountable.

HOW DO I TALK ABOUT MY BUSINESS?

I’m not sure how to talk about what I do without confusing people or losing their interest.

Download Brand Worksheet

Building a strong brand from the start ensures your brand will stand on its own - which means no starting over a year or 6 months from now. You’ll have built a strong and steady foundation so your business can flourish. And without multiple do-overs, you could potentially save hundreds of thousands of dollars.

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Sacred Life Ayurveda

Branding and Design
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Healthy Baby Network

Rebrand and Design
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Coughlin Counseling

Rebrand and Design
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Mindful Practice in Medicine at University of Rochester Medical Center

Fractional CMO
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Excellent Care, LLC

Fractional CMO
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Perio Health Partners

Fractional CMO
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My Choice

Branding and Design
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Woodland Essence

Branding and Design
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kind words

Testimonials

Life Changing Experince

“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “

Dr. Mary Ann Lester
Owner of Perio Health Partners

BRANDING & INCREASE IN REVENUE

“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.

Rebranding

“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon
CEO of EDGE-GTS

Branding
“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC

“Michelle is always available, resourceful, energic, outcome-oriented, and, from the start, she has personally committed to our long-term success. She helped us build a robust marketing program that has already paid off only after a few months and will serve us well for years to come.”

Ron Epstein & Mick Krasner
Co-Directors of the Mindful Practice in Medicine at URMC