Organizations | Branding | Novus Be Known, Inc.

We get to the heart of your business through a unique process of strategy, identity, expression, and alignment.

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DOES THIS SOUND LIKE YOU OR YOUR ORGANIZATION?

Help us find our unique position in the market.

1.

Our message is not clear or distinctive.

Help us make strong, focused decisions.

2.

We need help prioritizing our marketing efforts.

Help us be the industry leader.

3.

We’re being surpassed by our competition.

Help us with the vision for our organization.

4.

We’re lost in the details.

Help us put who we are into everything we do.

5.

How we present ourselves isn’t consistent.

Help us create a consistent brand image.

6.

Our marketing campaigns and designs don’t match our brand.

Let’s Talk!

When to reach out

I want to strategically position our brand for growth and market leadership.

My brand would benefit from a better understanding of its market, customers and segments.

My organization has changed its business strategy or is going through a merger or acquisition.

My brand does not own a clear, differentiated, relevant and compelling position in its market.

I’m building a new brand and need a brand name, brand strategy and visual identity.

My employees have difficulty articulating our brand story.

My brand is experiencing new challenges: competitors, customers, channels or markets.

My brand portfolio lacks appropriate hierarchy, and needs a clear brand architecture strategy.

I’m considering a rebrand and need to understand the scope, approach, timing and costs.

My brand identity is outdated, confusing or not reflected consistently across different touchpoints.

More than just talk. My work gets real results.

See Case Studies

Sacred Life Ayurveda

Branding and Design
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Healthy Baby Network

Rebrand and Design
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Coughlin Counseling

Rebrand and Design
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Mindful Practice in Medicine at University of Rochester Medical Center

Fractional CMO
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Excellent Care, LLC

Fractional CMO
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Perio Health Partners

Fractional CMO
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My Choice

Branding and Design
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Woodland Essence

Branding and Design
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kind words

Testimonials

Life Changing Experince

“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “

Dr. Mary Ann Lester
Owner of Perio Health Partners