We get to the heart of your business through a unique process of strategy, identity, expression, and alignment.

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Help us find our unique position in the market.


Our message is not clear or distinctive.

Help us make strong, focused decisions.


We need help prioritizing our marketing efforts.

Help us be the industry leader.


We’re being surpassed by our competition.

Help us with the vision for our organization.


We’re lost in the details.

Help us put who we are into everything we do.


How we present ourselves isn’t consistent.

Help us create a consistent brand image.


Our marketing campaigns and designs don’t match our brand.

Let’s Talk!

When to reach out

I want to strategically position our brand for growth and market leadership.

My brand would benefit from a better understanding of its market, customers and segments.

My organization has changed its business strategy or is going through a merger or acquisition.

My brand does not own a clear, differentiated, relevant and compelling position in its market.

I’m building a new brand and need a brand name, brand strategy and visual identity.

My employees have difficulty articulating our brand story.

My brand is experiencing new challenges: competitors, customers, channels or markets.

My brand portfolio lacks appropriate hierarchy, and needs a clear brand architecture strategy.

I’m considering a rebrand and need to understand the scope, approach, timing and costs.

My brand identity is outdated, confusing or not reflected consistently across different touchpoints.

More than just talk. My work gets real results.

See Case Studies

Sacred Life Ayurveda

Branding and Design
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Healthy Baby Network

Rebrand and Design
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Coughlin Counseling

Rebrand and Design
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Mindful Practice in Medicine at University of Rochester Medical Center

Fractional CMO
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Excellent Care, LLC

Fractional CMO
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Perio Health Partners

Fractional CMO
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My Choice

Branding and Design
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Woodland Essence

Branding and Design
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kind words


Life Changing Experince

“She helped redefine my core values as a leader. Before working with Michelle my team and I were not always consistent in how we represented ourselves and how we communicated with our patients and referral partners. After going through the strategic brand process and workshops we are much more cohesive with what we want patients, referring doctors and the general public to know about us. Now as a team we are all on the same page and loving our new practice environment. We are building a brand with Michelle’s help that is authentic and honest to our core and vision. “

Dr. Mary Ann Lester
Owner of Perio Health Partners


“Working with Michelle to build our brand foundation enabled us to construct a better focused and cohesive marketing plan. We have seen a measurable increase in our revenues owing to these improvements. Understanding our brand has also made me a better leader as we continually shape the way we speak to our customers and about our business.”

Penelope Pankow
Proprietor of F.Olivers

Clarified Our Brand

“Michelle worked with our team to help us create a new brand strategy, design and web presence. What Michelle designed for us went above and beyond. Working with her was a gift. We now have a clear voice, a beautiful message and a stunning platform to launch our business into the next chapter”

Bob Rosenfeld
CEO of Idea Connection Systems, Inc.


“Working with Michelle on rebranding our company has made us look like the true technology leaders we are.”

Sharon Lechon

“I hired Michelle to help me bring my brand to life. She blew me away with the results of her brand research. In short, she “nailed it”. Having worked at a big agency, I found Novus – Be Known, Inc. to be a personalized boutique-style agency with big agency results! “

Lisa Evans
CEO of Uncharted

Position and Identity

“Michelle offers a fantastic Branding service and she really helped us develop our brand along with a complete brand growth strategy! Michelle has a unique ability to identify what companies can do to be KNOWN!”

Mark Johnson
CEO of Techsnobs, LLC

“Michelle is always available, resourceful, energic, outcome-oriented, and, from the start, she has personally committed to our long-term success. She helped us build a robust marketing program that has already paid off only after a few months and will serve us well for years to come.”

Ron Epstein & Mick Krasner
Co-Directors of the Mindful Practice in Medicine at URMC