There’s no doubt that marketing will play an essential role in the success of any business. But whether you’re a brand new tech startup or you’ve been operating in your industry for years, it’s easy for your marketing strategy to become an afterthought. If and when it does, you’ll find it difficult to remain relevant […]
While every employee plays an indispensable role in your operations, it’s hard to argue that your business could succeed without your sales team. Your sales reps are often on the frontlines and are responsible for making that initial contact with prospective customers. Your sales reps have a direct impact on whether a lead will convert […]
As any fractional CMO will tell you, the most successful brands are the ones that manage to build an emotional connection with their customers. It’s about so much more than providing a great product or service; in order to stay the course, your brand has to be memorable and meaningful. Of course, a lot of […]
