Rebrand Vs. Brand Refresh: What’s the Difference and Which Do You Need?

If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]

Social Media Marketing Mistakes Your Brand Should Avoid

As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]

Healthcare Marketing Challenges and How a Fractional CMO Can Help

Every industry will present unique marketing challenges. However, healthcare marketing often comes with obstacles that aren’t readily found in other sectors. While everyone requires and deserves access to superior healthcare, that doesn’t inherently mean that your marketing campaign will be successful — especially if you aren’t proactively addressing some of the most common problems faced […]

Social Selling: How to Effectively Connect With Customers on Social Media

Whether your organization is B2B or B2C, you can always stand to improve your sales. Investing more time into your prospecting efforts will typically pay off — if you’re meeting prospective customers where they already are. That’s just one reason that social media is so powerful from a sales perspective. Although 90% of users haven’t […]

Social Media and Company Culture: How to Show the Best of Your Business

Around 89% of marketers say that brand awareness is their top goal. Arguably, one of the best ways to boost your brand’s visibility and reputation is by establishing and maintaining a social media presence. In 2020, being active on social media is no longer an option; it’s a necessity. Even if you don’t feel the […]