Having a website that captures the essence of your brand is a must. But it’s not enough to have a functional and attractive website. You also need to include useful and relevant content for your audience. In fact, 78% of marketers believe that custom content is the next frontier. And while there are several different […]
Why the brand purpose, “better together” positioning will never be enough.
In order to grow your business, you need to devote a concerted effort to branding, marketing, and sales. While lead generation is important, sales prospecting is even more so — as prospects are even more likely to turn into revenue-generating customers. Around 90% of searchers haven’t made their mind up about a brand before starting […]
Rebranding your business can be exciting, but it can also be incredibly risky. This isn’t an undertaking you should pursue without a very good reason — and without first examining your “why.” If you’re turning to a rebrand out of desperation (or, even worse, without a plan devised by brand strategy consulting experts), you might […]