Great branding starts within; within the organization, within our employees, within our leaders. A great brand is uncovered and begins and ends every day with your employees.
Today I’m going to share with you the difference between the two to better equip you as business leaders to make smarter decisions when investing your dollars this coming year. How Marketing Works. Let’s imagine a guy walks into a bar, notices a beautiful lady, is interested in her and makes an attempt to get […]
4 tips to create a compelling brand personality
So what can you do to convince the powers-that-be that your company could greatly benefit from a top-down rebrand?
In a room full of over 100 business owners voting on the best business card
Every employee knew the story and had great respect for it. Coincidence or no? No.
Three non-negotiable web strategies to turn viewers into customers
Why your marketing isn’t working
6 visual trends to help your business stand out
Brand Backlash – What can businesses learn from Starbucks?