Branding Archives - Page 5 of 5

Category: Branding

What’s your EDGE?

How are you doing it different?

Written by michelle on Oct 30, 2017

Recent Blog Articles

How Much Should You Spend on Marketing in 2021?

This is a common question you might be asking yourself right now as we approach 2021. Some people say, 1% others say 2%-10% of your sales revenue. This is a huge gap between the two recommendations.

Dec 28, 2020

Rebrand Vs. Brand Refresh: What’s the Difference and Which Do You Need?

If your business is currently having a bit of an identity crisis, it’s important to take an in-depth look at your brand strategy and brand marketing. After all, consistent branding across all channels increases revenue by 23%. But if you’re struggling with your brand perception, you might be quick to assume that you need to […]

Dec 15, 2020

Social Media Marketing Mistakes Your Brand Should Avoid

As any brand marketing specialist will tell you, social media is an extremely powerful tool for virtually any business. Connecting with new audiences on these platforms can be a great way to grow your brand visibility, engage future customers, and drive traffic to your website. But in order to be truly successful on social media, […]

Dec 15, 2020

Healthcare Marketing Challenges and How a Fractional CMO Can Help

Every industry will present unique marketing challenges. However, healthcare marketing often comes with obstacles that aren’t readily found in other sectors. While everyone requires and deserves access to superior healthcare, that doesn’t inherently mean that your marketing campaign will be successful — especially if you aren’t proactively addressing some of the most common problems faced […]

Dec 15, 2020