When you’ve put your heart and soul into building your business, it can be difficult to come to terms with the need for a rebrand. It can be a challenge not to take this development personally, especially when your organization has been around for years. And although rebranding can present incredible opportunities for growth, it’s […]
Marketing probably represents a substantial portion of your business’s overall budget. After all, promoting your products and services to your target audience seems like a no-brainer. But if you haven’t clearly defined your brand purpose, core values, and unique voice (and if you haven’t worked those into every part of your organization), you’re going to […]
3 Steps for Enticing Current Customers to Keep Buying From You is a hot topic that spans across a multitude of industries both b2b and b2c.
Marketing Tips to Best Prepare for Business After COVID-19 There is no denying that the COVID-19 crisis has impacted all of us. What does Marketing amid COVID-19 look like and what it means moving forward with our businesses. No matter what type of business you currently operate chances are that during this time you have […]
Brand Reputation and what you need to know Brand Reputation is often something we do not think about every day. Our reputations are bringing opportunities to our doors or diverting them elsewhere. Branding is living with intent and making sure you’re taking the right steps to maintain the reputation you and your company are building. […]
12 Tips for a Remarkable Tagline. There are many techniques for developing your tagline. What actually goes into creating a remarkable tagline and why is it so important?
The Key to Charging More. Don’t Fall into the Commodity Trap.
Managing Your Marketing in the “new” norm – How to Stay Relevant During Times of Crisis
Many of my clients are reaching out to me, asking what should we be doing? It’s a pretty loaded question so I wanted to give you 3 marketing musts for every business to be doing. 1. Communication is #1. No matter the size of your business, is the first thing you need to focus on is […]
From small businesses to large national brands. Many are focusing their team (and team’s families), their customers and maintaining our economy. Many are doing their part to help!