There’s no doubt that marketing will play an essential role in the success of any business. But whether you’re a brand new tech startup or you’ve been operating in your industry for years, it’s easy for your marketing strategy to become an afterthought. If and when it does, you’ll find it difficult to remain relevant […]
While every employee plays an indispensable role in your operations, it’s hard to argue that your business could succeed without your sales team. Your sales reps are often on the frontlines and are responsible for making that initial contact with prospective customers. Your sales reps have a direct impact on whether a lead will convert […]
As any fractional CMO will tell you, the most successful brands are the ones that manage to build an emotional connection with their customers. It’s about so much more than providing a great product or service; in order to stay the course, your brand has to be memorable and meaningful. Of course, a lot of […]
Having a website that captures the essence of your brand is a must. But it’s not enough to have a functional and attractive website. You also need to include useful and relevant content for your audience. In fact, 78% of marketers believe that custom content is the next frontier. And while there are several different […]
Why the brand purpose, “better together” positioning will never be enough.
In order to grow your business, you need to devote a concerted effort to branding, marketing, and sales. While lead generation is important, sales prospecting is even more so — as prospects are even more likely to turn into revenue-generating customers. Around 90% of searchers haven’t made their mind up about a brand before starting […]
Rebranding your business can be exciting, but it can also be incredibly risky. This isn’t an undertaking you should pursue without a very good reason — and without first examining your “why.” If you’re turning to a rebrand out of desperation (or, even worse, without a plan devised by brand strategy consulting experts), you might […]
Organizations that follow a B2C model will typically place a lot of emphasis on customer service. However, enterprises that are B2B still need to prioritize their customers in a big way. In today’s world, customer experience matters a great deal. And if your customers aren’t getting the service they expect, they’ll have no qualms about […]
How Can You Tell If Your Brand Is a Mess?
Around 77% of marketing leaders say that a strong brand is critical to their growth plans. But in order to communicate your message to your audience, your brand needs a strong and unique voice. Your brand voice needs to stand on its own as something so clearly defined that you don’t need to include a […]